New Balance

New Balance is a well-known American footwear and apparel brand, widely recognized for its high-performance athletic shoes, as well as its strong emphasis on quality, comfort, and innovation. Founded in 1906 by William J. Riley in Boston, Massachusetts, the company originally started as the "New Balance Arch Support Company," producing arch supports and insoles designed to improve foot comfort. It wasn’t until the 1960s that New Balance expanded into the production of athletic shoes, where it quickly gained popularity for its commitment to fit, durability, and technology.