Diesel

Diesel is an Italian fashion brand founded in 1978 by Renzo Rosso, known for its bold, innovative designs and high-quality denim. Initially famous for its premium jeans, Diesel has expanded into a full lifestyle brand, offering casual wear, footwear, accessories, and fragrances. The brand is recognized for its edgy, often rebellious style, incorporating unique washes, distressed details, and distinctive embellishments in its denim and apparel. Diesel blends streetwear influences with luxury craftsmanship, appealing to a youthful, fashion-forward audience. It is celebrated for its creative, sometimes provocative approach to fashion.